SportsEngine HQ Website

UX Case Study

SportsEngine HQ Website Design

Parent and or player looking into more info on the website.

Project Brief

SportsEngine HQ is the worlds only Sports Relationship Management (SRM) technology platform. The purpose of the design: to show users all of the amazing features the SRM technology provides and make it quick to find the solution they need.

Key Project Objectives

Increase the total number of users and administrators on SportsEngine HQ.
Gather leads to reach out to various sports businesses and groups that are not already using the SportsEngine HQ for their organization.
Showcase the benefits of the product to entice more adoption of the product features.

Pain Points

Some users will have confusion between SportsEngine - the company/search engine and SportsEngine HQ — the software and mobile app.
Provide a quick path to access and start using the benefits of the software.
Self-Identification: How does this help me and my role within the organization?

Research to Guide Our Users

By interviewing current users and potential newcomers I was able to understand the key features people were most interested in looking for when trying to find a Sports Management Software.

Key Features to Note

Safety: Parents and coaches are always most concerned about safety standards and verification processes for people involved in Youth Sports.

Financials: Being able to facilitate payments for various league items is important to Admins and making tracking where money is going is another priority.

Scheduling: Getting proper communication about availability can be like herding cats. SportsEngine HQ provides simple tools to make responding as simple as a tap of a button.

Low Fidelity Sketches

From the start the idea for the site was to create a simple flow that allows users to quickly see all the value of the app by scrolling through the home page. Then we can start to guide them through the rest of the site based on the specific interests or needs.

Simplifying a Complicated Problem

From the Wireframes I moved onto the opportunity that is the navigation. Working with the UX team I broke the elements down into key items that people would be looking for when trying to find a tool to use — Financials, Communication, and more. I then developed unique icons for each navigation item and established an order to have people flow through to find the right tool for their organizational needs.

“SportsEngine HQ takes the stress out of organizing your team and lets you get more time for the things you love”

Mobile First Design Approach

The site starts with the focus on usability on any device. With seamless transitions between each screen, and engaging content to pull the user further into the site. With the goal of getting users to download the app and try it out, the experience in mobile needs to be as equally easy to use as the app itself.