Brand Creation - Packaging - Brand Guidelines - Illustration

Packaging and brand identity project for Oinari Premium Sake. This project tested my ability to incorporate a brand identity into a fully cohesive system. The product is a mid-range cost sake with multiple options of sake types. The inspiration for the brand is the Shinto fox god of rice and wealth. The red gates on the label and the fox logo are imagery that reference the god and help to push the identity of the brand. The goal was to enrich the brand in the extensive history of Japan.